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Ocean Finance News...
Littlewoods selects TBG to run ‘Bingo Chic’ campaign
Digital marketing agency TBG London has won the contract to work with online gaming site Littlewoodsbingo.com, following a competitive pitch.
TBG will now run a new campaign this month based around the creatice concept ‘Bingo Chic’, placing highly targeted adverts to attract ‘aspirational’ women.
Both TBG’s creative and media teams will work with the technology provider, StMinver, to launch the new product across major networks, gaming and casino portals.
Simon Mansell, managing director of TBG London, said “The Littlewoodsbingo.com strap line is ‘the name you can trust’ and the fact that it is joining an established stable of online and offline brands under the Littlewoods Gaming umbrella,should give us a head start.
“That coupled with TBG’s work for Ritz and Coral gives us the experience we need to make this campaign a success.”
The Littlewoodsbingo.com account is the third major win for TBG in 2006 adding to new deals with both Dating Direct and Ocean Finance.
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